EcoRide

Client

Responsibilities

UX/UI Design

Tools

Problem Statement

Melbourne's severe peak-hour traffic congestion and overcrowded public transport demand a more efficient, cost-effective, and eco-friendly commuting solution.

Carpool app Australia

Objectives & Goals

Design a user-friendly carpooling app to connect drivers and passengers efficiently.

Reduce traffic congestion, commuting costs, and promote eco-friendly transportation in Melbourne.

Our Process

Business Challenges

Competing with existing public transportation and ride-sharing services.

Ensuring user safety within the carpooling system.

Building trust among users for reliable service.

Achieving sufficient user adoption for viability.

Overcoming initial skepticism about carpooling.

Product Users

Primary Users:
Daily commuters looking for a cost-effective and convenient way to travel.
Eco-conscious individuals seeking to reduce their carbon footprint.

Secondary Users:
Students and employees with fixed travel schedules.
Event attendees requiring group travel options.

Quantitative Research

We conducted an online survey with 10 users who fall in our target demographics

Observations

70%

of surveyed commuters expressed frustration with current public transport options.

60%

indicated a willingness to try carpooling if safety and convenience are ensured.

50%

of respondents prefer mobile apps for arranging their travel plans.

80%

of users are looking for cost savings in their daily commute.

40%

showed interest in eco-friendly travel solutions.

User Needs

Easy-to-use interface for booking and managing rides.

Transparent, secure user verification and reliable matching algorithm.

Safety features like driver/passenger ratings and in-app emergency contacts.

Features & Functionalities

To resolve user needs

Group carpooling decreases congestion.

Less traffic leads to timely arrivals.

Group carpooling cuts travel costs.

Product User Challenges

Overcoming initial trust issues with ride-sharing.

Ensuring timely and accurate matches between drivers and passengers.

Providing a seamless and reliable user experience.

Competitor Analysis

Uber Car Share

Uber Carshare is an Australian company that facilitates peer-to-peer car rental, a system by which individuals may rent privately owned vehicles on an hourly or daily basis to other registered users of the service.